First XI Coffee · Coffee & community

Great coffee. Local roots. Bigger goals.

Your favorite roast. Your neighborhood coffee stop. Your team’s next opportunity. Welcome to the First XI community.

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Find a team to support
Iced coffee at First XI Coffee Buchanan red door
A cup in Buchanan
First XI Coffee Riner lounge
Make yourself at home in Riner
First XI Coffee Buchanan Main Street storefront
Local roots on Main Street
Good coffee. Good company.

Fall favorites · Our coffee community

Fall drinks across our shops.

Explore First XI in Riner, Buchanan, and Bedford; One Love in Cloverdale and Troutville; and Canvas Coffee + Art House. Browse the highlights below and choose your shop for its menu.

Menus and availability vary by location. The shared First XI DoorDash menu is the Buchanan listing; One Love’s linked menu is Cloverdale. Select the correct shop before placing an order.

Find your coffee match.

Choose your flavor, brewing method, and caffeine preference. Every coffee offers Light, Medium, or Dark roast.

Tasting notes describe the medium-roast profile. Choose your preferred roast, bag size, and grind on the product page.

Find your everyday favorite

Five coffees. $19.99 per 12 oz bag. Choose your coffee, then your roast: Light, Medium, or Dark.

Honduras label — one of five choices for your three-bag bundle.

Light / Medium / Dark roast

Honduras

Orange peel, panela, and cacao nib. Smooth and sweet with a chocolatey finish. Choose Light, Medium, or Dark roast.

Shop Honduras
Costa Rica label — one of five choices for your three-bag bundle.

Light / Medium / Dark roast

Costa Rica

Chocolate wafer, vanilla cream, and golden raisin. Silky and balanced. Choose Light, Medium, or Dark roast.

Shop Costa Rica
Hat Trick Espresso Blend medium roast label: Honduras and Costa Rica blend, 12 oz (340 g).

Light / Medium / Dark roast

Hat Trick Espresso Blend

A rounded blend of Honduras and Costa Rica, made for espresso, lattes, and drip. Choose Light, Medium, or Dark roast.

Shop Hat Trick Espresso Blend
Playmaker label — one of five choices for your three-bag bundle.

Light / Medium / Dark roast

Playmaker

An easy-drinking everyday coffee with milk chocolate, toasted nut, and brown sugar. Choose Light, Medium, or Dark roast.

Shop Playmaker
First XI sugarcane-decaf 12 oz label; medium roast artwork. Choose roast when ordering.

Light / Medium / Dark roast

Sugarcane Decaf

Naturally sweet Colombian decaf with caramel and milk chocolate. Choose Light, Medium, or Dark roast.

Shop Sugarcane Decaf

Three bags. Your lineup.

Pick your coffee bundle.

Choose three coffees. Choose each roast. Make it yours.

$53.95 Three 12 oz bags · save $6.02 compared with three $19.99 bags

Bag 1
Coffee label
Bag 2
Coffee label
Bag 3
Coffee label

Mix coffees or repeat a favorite. Each selection is recorded with your order. The labels show medium-roast artwork; your selected roast may change the flavor.

View bundle details →

A taste of First XI.

Coffee, good food, and familiar places. Take a look around our coffee community.

Iced coffee at First XI Coffee
Iced coffee at First XI Coffee
First XI Coffee storefront
First XI Coffee storefront
Fruit bowl and First XI coffee bag
Fruit bowl and First XI coffee bag
Iced coffee and croissant sandwich
Iced coffee and croissant sandwich
Iced coffee with a First XI coffee bag
Iced coffee with a First XI coffee bag
Chocolate drink topped with whipped cream
Chocolate drink topped with whipped cream
First XI fundraising coffee bags
First XI fundraising coffee bags
Coffee overlooking Main Street
Coffee overlooking Main Street
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Latte art in a white cup
Latte art in a white cup
First XI Coffee storefront in the evening
First XI Coffee storefront in the evening
Iced coffee with First XI coffee bags
Iced coffee with First XI coffee bags
Iced coffee outside One Love Coffee House
Iced coffee outside One Love Coffee House
Creamy iced coffee
Creamy iced coffee
One Love Coffee House in the evening
One Love Coffee House · Troutville in the evening
Iced coffee on a patterned table
Iced coffee on a patterned table
Green iced drink by the window
Green iced drink by the window
Latte in a One Love Coffee House mug
Latte in a One Love Coffee House mug
Pastries at the coffee counter
Pastries at the coffee counter
First XI Coffee entrance
First XI Coffee entrance
Coffee outside First XI in the evening
Coffee outside First XI in the evening
Find your coffee shop

Our mission

To change the lives of the world’s best coaches (teachers and mentors) through purpose and opportunity, thus empowering them to live with purpose and agency on and off the field.

To connect and inspire communities to come together by providing purpose and opportunity through our shared love of coffee and soccer.

Our vision

To establish First XI as the community coffee shop of choice, where people come together to connect, grow and share our shared love of coffee and soccer.

Our values

Empowerment · Purpose · Opportunity

The people behind the coffee

Brew something bigger.

Every team has a story. Choose its fundraiser coffee and help support the program behind it.

Women's soccer team posing together on the field

Rush United FC

Coal Country Kickoff, New River Nitro, and Highlands Hattrick give supporters three ways to brew for Rush United. Every fundraising bag earns $6 for the program.

Shop this team’s coffee
Soccer team in blue uniforms posing on the field

Southwest Virginia Rush

Sunrise Summit, Heart Of The Highlands, and Blue Mountain Bold bring SWVA Rush pride to the coffee shelf. Select your team option when one is shown, and each fundraising bag earns $6 for the program.

Shop this team’s coffee
Auburn soccer team posing together on the field

Auburn HS Soccer

Clean Sheet Blend and State Champs Blend put school pride into the daily coffee ritual. Choose a team coffee and help support Auburn’s program with $6 from each fundraising bag sold.

Shop this team’s coffee

100 fundraising bags = $600 for your program.

Start your team’s fundraiser

Buy coffee. Back your team.

Find a participating community partner and shop through their fundraiser. Each fundraising bag sold earns $6 for that program.

Support a TeamStart a Fundraiser

Coffee to your door

Free U.S. shipping is available on qualifying orders of $49.99 or more. Other shipping rates and available delivery options are shown at checkout. Need a specific grind, a launch-date delivery, or help choosing a size? Contact First XI before ordering.

Ask First XI a question →

Coffee feels better with company.

  • Iced latte held beside the First XI Coffee logo on a red café door

    Your next favorite cup.

    Take a coffee break at First XI. Bring a friend and settle in for a cup together.

    Find Your Coffee Stop 
  • Smiling person holding a milk pitcher at the First XI café counter

    A warm welcome awaits.

    Good coffee and good company are at the heart of First XI. Come say hello.

    Meet First XI 
  • First XI Coffee storefront with a red door and mountain view

    Make yourself at home.

    Find a First XI location and make time for a little connection.

    Explore Our Locations 
Meet First XI