First XI Coffee · Coffee & community

Great coffee. Local roots. Bigger goals.

Your favorite roast. Your neighborhood coffee stop. Your team’s next opportunity. Welcome to the First XI community.

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Find a team to support
Iced coffee at First XI Coffee Buchanan red door
A cup in Buchanan
First XI Coffee Riner lounge
Make yourself at home in Riner
First XI Coffee Buchanan Main Street storefront
Local roots on Main Street
Good coffee. Good company.

Fall favorites · Riner

Your fall coffee menu.

Make your next coffee stop a seasonal one. Explore our fall drink lineup, then visit First XI in Riner, Buchanan, or Bedford; One Love in Cloverdale or Troutville; or our sister shop, Canvas Coffee + Art House.

Seasonal menus and availability vary by shop. Check your location’s menu or ask your barista what’s pouring today.

Find your everyday roast.

Three quick questions. A coffee to start with.

A starting point based on flavor and brewing preferences. Explore the product page for sizes and grind options.

Find your everyday favorite

Five coffees. Your next great cup. Explore the roasts, read the flavor notes, and find your favorite.

First XI Coffee First XI Light Roast, light roast, revised white-bag front with prominent logo, coffee description and ordering QR code

Light roast

First XI Light Roast

A bright, fruit-forward Colombia Supremo coffee with juicy cherry, crisp apple, and sweet citrus. Light, delicate body with lively acidity. Delicious brewed as pour-over or drip.

Shop Light Roast
First XI Coffee First XI Medium Roast, medium roast, revised white-bag front with prominent logo, coffee description and ordering QR code

Medium roast

First XI Medium Roast

A smooth, balanced Colombia Supremo coffee with caramel, cherry, brown sugar, and a subtle cocoa finish. Round body and mild acidity. An everyday favorite for drip, pour-over, or cold brew.

Shop Medium Roast
First XI Coffee Hat Trick Espresso Blend, medium roast, revised white-bag front with prominent logo, coffee description and ordering QR code

Medium roast

Hat Trick Espresso Blend

Brazil, Colombia, and Ethiopia unite in a smooth, rounded blend. Rich chocolate and caramel meet red apple and berry notes. Bright, balanced acidity. Made for espresso, lattes, and drip.

Shop Hat Trick
First XI Coffee Samba, medium roast, revised white-bag front with prominent logo, coffee description and ordering QR code

Medium roast

Samba

A Brazilian coffee with chocolate, caramel, roasted nuts, and subtle toffee notes. Brazil Legender beans bring a full, velvety body and low acidity. Enjoy as espresso, French press, or drip.

Shop Samba
First XI Coffee First XI Dark Roast, dark roast, revised white-bag front with prominent logo, coffee description and ordering QR code

Dark roast

First XI Dark Roast

A bold, full-bodied Colombia Supremo coffee with dark chocolate, roasted nuts, and smoky caramel. Low, mellow acidity and a rich finish. Enjoy with French press or drip.

Shop Dark Roast

A taste of First XI.

Coffee, good food, and familiar places. Take a look around our coffee community.

Iced coffee at First XI Coffee
Iced coffee at First XI Coffee
First XI Coffee storefront
First XI Coffee storefront
Fruit bowl and First XI coffee bag
Fruit bowl and First XI coffee bag
Iced coffee and croissant sandwich
Iced coffee and croissant sandwich
Iced coffee with a First XI coffee bag
Iced coffee with a First XI coffee bag
Chocolate drink topped with whipped cream
Chocolate drink topped with whipped cream
First XI fundraising coffee bags
First XI fundraising coffee bags
Coffee overlooking Main Street
Coffee overlooking Main Street
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Latte art in a white cup
Latte art in a white cup
First XI Coffee storefront in the evening
First XI Coffee storefront in the evening
Iced coffee with First XI coffee bags
Iced coffee with First XI coffee bags
Iced coffee outside One Love Coffee House
Iced coffee outside One Love Coffee House
Creamy iced coffee
Creamy iced coffee
One Love Coffee House in the evening
One Love Coffee House · Troutville in the evening
Iced coffee on a patterned table
Iced coffee on a patterned table
Green iced drink by the window
Green iced drink by the window
Latte in a One Love Coffee House mug
Latte in a One Love Coffee House mug
Pastries at the coffee counter
Pastries at the coffee counter
First XI Coffee entrance
First XI Coffee entrance
Coffee outside First XI in the evening
Coffee outside First XI in the evening
Find your coffee shop

Our mission

To change the lives of the world’s best coaches (teachers and mentors) through purpose and opportunity, thus empowering them to live with purpose and agency on and off the field.

To connect and inspire communities to come together by providing purpose and opportunity through our shared love of coffee and soccer.

Our vision

To establish First XI as the community coffee shop of choice, where people come together to connect, grow and share our shared love of coffee and soccer.

Our values

Empowerment · Purpose · Opportunity

The people behind the coffee

Brew something bigger.

Every team has a story. Choose its fundraiser coffee and help support the program behind it.

Women's soccer team posing together on the field

Rush United FC

Coal Country Kickoff, New River Nitro, and Highlands Hattrick give supporters three ways to brew for Rush United. Every fundraising bag earns $6 for the program.

Shop this team’s coffee
Soccer team in blue uniforms posing on the field

Southwest Virginia Rush

Sunrise Summit, Heart Of The Highlands, and Blue Mountain Bold bring SWVA Rush pride to the coffee shelf. Select your team option when one is shown, and each fundraising bag earns $6 for the program.

Shop this team’s coffee
Auburn soccer team posing together on the field

Auburn HS Soccer

Clean Sheet Blend and State Champs Blend put school pride into the daily coffee ritual. Choose a team coffee and help support Auburn’s program with $6 from each fundraising bag sold.

Shop this team’s coffee

100 fundraising bags = $600 for your program.

Start your team’s fundraiser
  • First XI Coffee three-pack packaging mockup: white light, medium and dark roast bags with redesigned labels, coffee descriptions and QR codes. Choose any three roasts.
1 1

A thoughtful gift. A stocked coffee shelf.

First XI Pick Your Roast 3-Pack Bundle

$53.95 USD
$53.95 USD
Sale Sold out

Choose three roasts for $53.95 — save $6.02 versus three individual $19.99 bags. Mix their favorites, try a new roast, or build your own coffee gift.
View full details

Buy coffee. Back your team.

Find a participating community partner and shop through their fundraiser. Each fundraising bag sold earns $6 for that program.

Support a TeamStart a Fundraiser

Monthly coffee · 10% off eligible options

Your coffee, on repeat.

Keep your favorite coffee in the lineup with our existing monthly subscription. Select Subscribe on an eligible product to receive monthly deliveries and 10% off the coffee.

Review the recurring price, shipping, and cancellation terms before checkout. Discounts apply to eligible subscription options; shipping is calculated at checkout.

Explore monthly coffee

Coffee to your door

Free U.S. shipping is available on qualifying orders of $49.99 or more. Other shipping rates and available delivery options are shown at checkout. Need a specific grind, a launch-date delivery, or help choosing a size? Contact First XI before ordering.

Ask First XI a question →

Coffee feels better with company.

  • Iced latte held beside the First XI Coffee logo on a red café door

    Your next favorite cup.

    Take a coffee break at First XI. Bring a friend and settle in for a cup together.

    Find Your Coffee Stop 
  • Smiling person holding a milk pitcher at the First XI café counter

    A warm welcome awaits.

    Good coffee and good company are at the heart of First XI. Come say hello.

    Meet First XI 
  • First XI Coffee storefront with a red door and mountain view

    Make yourself at home.

    Find a First XI location and make time for a little connection.

    Explore Our Locations 
Meet First XI